Friday 15 May 2015

How to Produce Scented Candles

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One of the chief advantages of candles and soap from the standpoint of the manufacturer is that they can't be used without being used up. This means lots of repeat business if you are a soap and candle maker who satisfies your customers by providing them with what they want. Be sure to develop your business skills along with your craft skills so you can make a profit along with your soap and candles.
Step 1Build a work area that is out of the way in your home, or rent an entirely separate location. If you use your kitchen to make the quantities of soap and candles that are required to be commercially successful, you will drive yourself and your family crazy. Convert a basement, garage or barn into a spacious craft area. Ideally it will have a stove or other heat source, running water and a temperature-controlled area for storage.

Step 2Develop designs, fragrances, shapes and styles of soap and candles that are unique. Many people make these products and if you make the same things as everyone else, your sales will suffer. Creating something with a unique style will draw attention and help you to gain an edge over your competitors.

Step 3Develop public awareness of your business venture by traveling around to craft shows in your area. Large craft shows attract thousands of people who are specifically interested in handmade items, so they are a profitable venture for soap and candle-makers. Be sure to have promotional materials such as business cards and brochures at your booth.

Step 4Inquire at local gift shops and other retail stores about selling your products to them at wholesale prices, or selling them on consignment. Leaving the retail to someone else can free up your time to make more soap and candles, and the added production and sales will more than replace the percentage that you give to your retailers.

Step 5Put together a website and sell online. Soap and candles are small, light and easily shipped, making them ideal for online sales. Put some effort into linking your site to as many other sites as possible. In general, the more links your website has, the higher it will rank in search engine results and the more likely people will be to notice it.

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