One of the chief
advantages of candles and soap from the standpoint of the manufacturer
is that they can't be used without being used up. This means lots of
repeat business if you are a soap and candle maker who satisfies your
customers by providing them with what they want. Be sure to develop your
business skills along with your craft skills so you can make a profit
along with your soap and candles.
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Step 1Build a work area
that is out of the way in your home, or rent an entirely separate
location. If you use your kitchen to make the quantities of soap and
candles that are required to be commercially successful, you will drive
yourself and your family crazy. Convert a basement, garage or barn into a
spacious craft area. Ideally it will have a stove or other heat source,
running water and a temperature-controlled area for storage.
Step 2Develop designs,
fragrances, shapes and styles of soap and candles that are unique. Many
people make these products and if you make the same things as everyone
else, your sales will suffer. Creating something with a unique style
will draw attention and help you to gain an edge over your competitors.
Step 3Develop public
awareness of your business venture by traveling around to craft shows in
your area. Large craft shows attract thousands of people who are
specifically interested in handmade items, so they are a profitable
venture for soap and candle-makers. Be sure to have promotional
materials such as business cards and brochures at your booth.
Step 4Inquire at local
gift shops and other retail stores about selling your products to them
at wholesale prices, or selling them on consignment. Leaving the retail
to someone else can free up your time to make more soap and candles, and
the added production and sales will more than replace the percentage
that you give to your retailers.
Step 5Put together a
website and sell online. Soap and candles are small, light and easily
shipped, making them ideal for online sales. Put some effort into
linking your site to as many other sites as possible. In general, the
more links your website has, the higher it will rank in search engine
results and the more likely people will be to notice it.
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